Born in Australia, Jonathan Sankey is a trained lawyer, and later completed a business degree to consult businesses on strategy and change. He was pick up artist by night and has worked for over 5 seduction companies including his own teaching his 4 core principles and how to apply them to any situation without thinking too hard.

He believes that simple problems cannot have complicated solutions and that everything to be taught must be tested and filmed vigorously. Currently Seduce In Seconds has done over 19,000 approaches testing these methods. They have been tested with over 10,000 guys and has been filmed in over 20 countries with a wide variety of women.

Since 2005 he believes his 4 core principles cannot be used in steps or as methods. They are simply 4 things to use in addition to your personality when you feel you need them. He has over 400 techniques inside his online course but insists they are only shortcuts / examples in how to illustrate how these 4 principles work.

His principles are not a secret (counter intuitiveness, push/pull, indifference and playfulness) and are common in most successful seduction techniques. T believes that these four things are the foundations of all successful social interactions with women, male companions or in the corporate world.

Since Seduce In Second’s formed it has grown to offer online dating courses, in-person boot camps and over 20 instructors world-wide who consistently test and film their speed seduction developments. These have attained over 6 million views in the past 2 years (2m of which on YouTube alone http://www.youtube.com/thesocialengineer).